Facebook affiliate marketing allows affiliate marketers to harness the power of Facebook not only to drive traffic to their Facebook page or blog but to an external site as well. Affiliate marketing usually relies on obtaining organic, free traffic from the major search engines like Google, Yahoo and Bing. However, scaling up affiliate marketing to the point where it becomes a full time income may take several years, depending upon your knowledge and ability to market effectively.
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There are a couple of ways to get started with an affiliate marketing business on Facebook. The most common method is to create fan pages, which are like mini-sites. When someone “likes” one of your pages on Facebook, they will be showing up in their news feed and possibly clicking your affiliate products. This has the great benefit of letting you track the effectiveness of your ads based upon what your fans click on. You can also see if they even make a purchase after reading your affiliate products. If not, simply remove them and try again later.
Another way to start your affiliate marketing on Facebook page is to go through the Amazon affiliate program and create promotional links that go directly to your Facebook page. The only downside to this is that you must have a Facebook account to even be able to bid on Amazon products, so this method may not be as successful if you do not have a Facebook account. Once you have an established audience to market to, there are other methods to increase traffic to your Facebook page. Affiliate marketing experts recommend two popular methods: one is creating a Facebook Group and posting relevant content and the other is through posting on blogs and article websites.
A Facebook Group is essentially a discussion page for your audience. It’s a good way to interact with your audience, answer their questions, and keep in touch with them. It is also a pretty much a social media community, so it’s important to follow some of the more popular trends to drive visitors to your group page. When it comes down to it, you’ll want to attract visitors by providing relevant content to conversations and making your group feel like a community.
Another method to use for affiliate marketing on Facebook is through writing relevant articles and then placing a link back to one of your own opt-in pages. Again, you must have an opt-in in order to be able to place a link on your articles, so make sure to read the requirements carefully. There is another marketing strategy known as “clickbank product promotion” which involves writing articles pertaining to various opt-in product and then placing a link to one of your own personal pages or sites at the end. In order to maximize the opportunity for clickbank product promotions, you should aim to include some sort of link at the bottom of the article. This particular strategy requires a bit more creativity and ingenuity but can lead to some great affiliate sales.
There are a number of great tools available for affiliate marketers looking to market via Facebook. The key is to take advantage of the options and find a set of tactics that work best for you. Many people will use social media in addition to traditional marketing techniques such as pay per click, article marketing, etc… The key is to find a mix that works best for you so that you can generate free traffic as well as generate leads to your website and sales.
The most popular and effective method of affiliate advertising is the creation of a free traffic bridge page. This is essentially a landing page where you invite your audience to “like” your fan page so that they can subscribe to your fan page. You can use this strategy regardless of your audience because everyone needs a Facebook account in order to see your updates. Typically, when an audience likes your page, it will automatically create a pop up for the fan page showing your affiliate information as well as a new affiliation link. When you first submit your affiliate link, your audience will see your affiliate link and be ready to click to take your first affiliate sale.
Once you have generated traffic with Facebook and signed up a number of fans, it’s time to begin posting ads. These ads can appear in two ways: on your actual website or at your social media sites (Facebook, Twitter, MySpace, etc.) Some marketers choose to post their ads on their own pages and others choose to post them at their social media pages. The strategy used to determine which approach is best for you will depend on your budget and the type of ads you’re going to post. Keep in mind that each ad you post will generate one click of the “buy” button that is how you’ll earn your first affiliate sale.